Orbita Works
Practices

How we work, by practice.

Four practices, one system. Each with its own method, its own tools, and proof that it works.

Practice 01

Brand & Strategy

Before any pixel, we figure out who you are, who you talk to, and why it matters to the market.

Method
01

Immersion

Conversation with founder and team, market reading, competitor mapping. We come out with hypotheses, not pretty slides.

02

Definition

Positioning, narrative, tone of voice. What to say, how to say it, and what never to say.

03

System

Visual identity, brand manual, applications. Stuff your team can actually use day to day, without depending on us.

Tools
FigmaIllustratorNotionMiro
Deliverables
  • ·Positioning and narrative
  • ·Full visual identity
  • ·Brand manual and tone of voice
  • ·Applications for materials and social

What impressed me most was the clarity. Every decision had a commercial reason behind it, nothing was aesthetic by accident.

Dr. Davi Rodrigues·Psychiatrist & Nutrologist
Practice 02

Websites & Platforms

A website isn't a business card. It's the busiest sales floor you have. We treat it that way.

Method
01

Architecture

Sitemap, customer journey, conversion priorities. Before drawing, we decide the path.

02

Design & Build

Layout in Figma, code in Next.js. Performance is design — not a checklist at the end.

03

Launch

Analytics, technical SEO, fast hosting. You get a site that shows up, loads, and sells.

Tools
Next.jsTailwindGSAPLenisFramerVercel
Deliverables
  • ·Institutional site or premium landing page
  • ·UX and conversion journey
  • ·Technical SEO and analytics
  • ·Hosting and performance

For the first time I felt the team understood my business before proposing any solution. That changes everything.

Dra. Nayara Fausto·Lawyer
Practice 03

Attraction & Sales

Traffic is the means, the sale is the point. We focus on bringing the right person, with the right intent, at the lowest possible cost.

Method
01

Hypothesis

Who needs what you sell? Where are they? We start there, not with a ready-made campaign.

02

Campaigns

Google and Meta ads, content SEO, email capture. All measured from the first click.

03

Optimization

Numbers show what scales and what gets cut. Every month, more investment in what returns.

Tools
Google AdsMeta AdsGA4Search ConsoleResendGTM
Deliverables
  • ·Ad strategy and management
  • ·Technical and content SEO
  • ·Lead capture and nurturing
  • ·Email marketing

I've worked with agencies that promise the world. The difference here was the commitment to real results, not creative vanity.

Crys Furlan·Mentor — Linfomaster
Practice 04

Data & Direction

Decisions by number, not by guesswork. We instrument, read, and return what matters in a format that fits in your head.

Method
01

Instrumentation

Events, KPIs, dashboards. Whatever needs measuring, gets measured.

02

Reading

Monthly reports that fit in 5 minutes. No pretty chart without a thesis behind it.

03

Decision

Clear recommendation: what stays, what changes, what gets cut. Not a suggestion, a direction.

Tools
GA4Looker StudioHotjarNotionSheets
Deliverables
  • ·KPIs and dashboards
  • ·Monthly performance reports
  • ·ROI analysis by channel
  • ·Quarterly planning

Project organization was surgical. We always knew where we stood.

Gabriel Mattos·Coordinator — Circuito Cuca

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